Dub: The Link Management Platform Powering Modern Marketing

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In today’s digital world, every click tells a story—where it came from, who clicked it, and what happened next. Yet most link shorteners and tracking platforms lock your data behind proprietary walls, limiting your insights and control. Enter Dub, the open-source link management platform built for modern marketing teams. With Dub, you get enterprise-grade features like custom domains, branded QR codes, geo-targeting, and powerful analytics—all under your own roof.

Website: https://dub.co/

Why Choose Dub?

Dub isn’t just “another” link shortener. It’s a comprehensive link infrastructure designed to empower your team and scale with your business:

• Custom Domains & Vanity URLs Create branded short links (e.g. go.acme.com/launch) to boost trust and increase click-through rates by up to 30%.
• Branded QR Codes Instantly generate QR codes for every link, complete with your logo and color palette—no extra design work needed.
• Advanced Link Features • UTM parameter presets & dynamic templates • Expiration dates and password-protected links • Device- and geo-targeted redirects • Link cloaking and custom link previews
• Powerful, Real-Time Analytics Track clicks, leads, and sales across devices, browsers, and regions. Filter or export data for deeper analysis, and even use natural language to build custom reports.
• Team Collaboration & Security Invite teammates, assign roles, and collaborate on link collections. For enterprises, enable SAML-SSO (Okta, Google, Azure AD) to keep your data locked down.
• Built to Scale Whether you manage a few hundred links or millions, Dub’s optimized architecture and CDN-ready edge caching guarantee sub-150ms latency.
• Open-Source & Self-Hosted Inspect, extend, and host Dub wherever you like—on your own servers, Kubernetes cluster, or a managed provider. You retain full ownership and privacy of your link data.

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Spotlight on Key Features

1. Custom Domains & Vanity URLs

Establish brand consistency and trust with your own domains, free on open-source or included on paid plans.

2. Branded QR Codes

Transform short links into marketing assets. Upload your logo, choose colors, and embed them everywhere—from print ads to packaging.

3. Dynamic Link Customization

Set link expirations, require passwords, or route users based on device and location—no extra services needed.

4. Deep Analytics & Reporting

• Live dashboards with clicks, leads, and sales • Geo, device, browser, and referrer breakdowns • CSV export and API access for BI integration • AI-powered report building via natural language queries

5. Team-First Collaboration

Workspaces, role-based permissions, and shared link libraries keep everyone in sync—no more manual file sharing.

dub.co

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Getting Started in Minutes

Dub offers flexible deployment options so your team can pick what works best:

A) Quick Start with Docker

git clone https://github.com/dubinc/dub.git
cd dub
docker-compose up -d

Visit http://localhost:3000 and log in with the default admin credentials (check README.md for details), then point your custom domain at the server’s IP.

B) Self-Hosted on Your Infrastructure

Dub’s Helm charts and Terraform modules make it easy to deploy on Kubernetes, AWS, GCP, or any cloud that supports Docker.

C) Enterprise Deployment

Contact the Dub team for turnkey managed hosting, SLAs, and professional support.

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Real-World Success Stories

“Switching to Dub gave us real-time insight into our viral campaigns. We customized link targeting and saw a 40% lift in engagement!” — Priya, Growth Lead at Perplexity

“With Dub’s branded QR codes, our print-to-web conversions skyrocketed. And knowing our data never leaves our own cloud gives us complete peace of mind.” — Marco, Marketing Director at Vercel

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Contribute & Extend

Dub thrives on community contributions:

• Raise Issues & Feature Requests on GitHub
• Submit Pull Requests to add or improve features
• Build Integrations using the Dub REST API and Webhooks
• Translate via the i18n pipeline in the repo

Learn how to get started in the CONTRIBUTING.md guide.

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Final Thoughts

If you’re ready to take full control of your link infrastructure—without sacrificing features, performance, or security—Dub is your answer. Backed by a rapidly growing community and a rock-solid AGPL-3.0 codebase, Dub empowers marketing teams to create, share, and measure links like never before.

Explore more at https://dub.co/ or dive into the source on GitHub.