Umami: A Privacy-First Google Analytics Alternative

With privacy concerns and stringent data-protection regulations, it’s more important than ever to respect your visitors’ personal information. Enter Umami—an open-source web analytics tool that delivers the insights you need without tracking or storing any personal data.

👉 Official website: https://umami.is/

👉 GitHub repo: https://github.com/umami-software/umami

Why Choose Umami?

• Privacy-Focused
• • No cookies, no fingerprinting, and no personal data collection
  • Fully GDPR, CCPA, and PECR compliant
• Lightweight & Fast
• • Minimal footprint on your pages
  • Self-hosted in Node.js (v18+) with TypeScript
• Open-Source & Extensible
• • MIT-licensed on GitHub[1]
  • Active community with 26K+ stars and 4.8K+ forks
• Core Features
• • Real-time visitor statistics
  • Pageview, event, and goal tracking
  • UTM parameter reporting
  • Custom dashboards and filtering

Umami

How It Works

1. View Insights Log in to your self-hosted instance (default: admin / umami) to explore visitor stats, events, referrers, and more in a clean, responsive UI.

Embed the Tracker Copy the snippet from your Umami dashboard and paste it before </head> on every page you want to track:

<script async defer data-website-id="YOUR_WEBSITE_ID"
        src="https://your-domain.com/umami.js"></script>

Self-Host or Dockerize

git clone https://github.com/umami-software/umami.git
cd umami
yarn install

Create a .env file with:

DATABASE_URL=postgresql://username:password@localhost:5432/yourdb

Build and start:

yarn build
yarn start

Or with Docker:

docker compose up -d

Privacy by Default

Unlike many analytics platforms, Umami never sets cookies, never tracks IP addresses, and never builds individual profiles. This means:

• Zero Personal Data No names, emails, IP logs, or device fingerprints.
• Regulation-Friendly Collects only anonymized aggregate data—no cookie banners or elaborate consent flows required.

Getting Started

1. Official Docs: 👉 https://umami.is/docs/
2. Source & Contributions: 👉 https://github.com/umami-software/umami

Conclusion

If you’re looking to regain control of your analytics stack, respect your users’ privacy, and stay compliant with modern data-protection laws, Umami is the tool you’ve been waiting for. Its simplicity, speed, and privacy-first approach make it a worthy alternative to Google Analytics—without ever touching personal data.